From his Jermyn Street Theatre Evenings, Dave Bilbrough offers some practical advice to bring worship into the wider world
1 Become familiar with the wider music culture outside your church. Do some research and see what’s happening. You may have reached a good standard of musicianship, but there’s always another level.
2 The venue doesn’t have to be a theatre, but it’s an ideal environment because you’re stepping into your audience’s territory – rather than expecting them to enter yours (ie a church hall). Also, the theatre will usually feature your event on their newsletter.
3 Don’t be afraid to set an admission charge for your event. If it’s going to be good quality, then it will cost. Putting a price on it means it has value.
4 While thinking about the sound system to use, don’t forget the lighting you might need, too. Time and money need to be spent on creating the right environment.
5 Make sure the promotion and advertising are right – many decent events have been let down on that score. Professional photos and graphics create the right impression.
6 Look for as many connections as possible with your audience. You’re reaching out to people who are on a journey. Use common themes and references points – perhaps from music and TV - as familiar landmarks they can identify with. Avoid jargon!
7 Remember you’re communicating not just with the audience, but also with the staff of the venue you’re using. Don’t disregard them – they’re an important part of the mission field. It’s a process of building trust.
8 Last but not least – don’t underestimate the power of prayer! You’re taking the gospel into new territory, so pray for openings and breakthroughs.